Zoe Elena Wilkens' passion for marketing and events began in her early teen years, learning the ropes by shadowing her mother in event outreach and leadership roles at community and church functions. That hands-on experience shaped her understanding of people, messaging, and what it takes to move a mission forward. By high school, she was managing major events like prom and homecoming, writing for her school newspaper, and stepping into creative and leadership roles. Her career quickly expanded into professional sports marketing with internships at a Chicago softball and hockey team where she worked on large-scale game day operations and promotions.
While purusuing a degree in Fanance at university, Zoe continued to refine her marketing skills through roles in event planning, social media management, and content creation within the Greek Orthodox community. She served on a regional youth leadership board, helped manage event campaigns for an automotive charity organization, and became the business development manager for a mortgage company where she specialized in CRM systems, campaign design, lead conversion, and Realtor training in these campaigns.